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INTERVIEW WITH BIANCA ZAMPALONI, REAL ESTATE AGENT FOR THE MARCHE REGION

published in 16/07/2015 11:40:23 in section "Realtor"
"How long have you known Great Estate and how did you first make contact with them?


I know
Great Estate through my colleague, Stefano Marini, who in turn introduced me to David Parish, who was already working with Great Estate and has now established a very good relationship with the whole group because of the professionalism and competence of the whole team.

"Who are your clients and what are the most popular properties?


The properties are mainly restored farmhouses and therefore are of ‘move in’ condition with a budget of 250,000 to 500,000 Euros. Most clients are foreign and from Northern Europe. I work mainly in the management of sellers and I am currently managing a Norwegian group of 15 families to find a very large property of about 1500sqm in size including fifteen housing units as well as a very large outdoor space for use in the summer season.
Le Marche has experienced strong growth in recent times; with celebrity Dustin Hoffman buying a splendid villa in one of Ancona’s most famous districts.

"Are you happy with your working relationship with Great Estate so far?


I would say so yes, we began positively with several sales and numerous requests for acquisitions but results will increasingly get better thanks to the support and tools made available by Great Estate.
Thanks to this partnership, we can increase contact with other neighbouring regions helping us find properties for international clients. Working as a team there is a continuous exchange of ideas and there is an opportunity to exchange views and tips relating to real estate negotiations.
To be part of a group of professionals like Great Estate with the opportunity to manage a large number of international clients at a certain level, that, as a single real estate agency would find more difficult.
Full article ...

INTERVIEW WITH STEFANO MARINI, REAL ESTATE AGENT FOR THE MARCHE REGION

published in 16/07/2015 11:34:11 in section "Realtor"
"How long have you known Great Estate and how did you first make contact with them?


Its been about two years now and the working partnership came through David Parish, coordinator for the Marche & International property consultant, with whom I continue to work.

"Who are your clients and what are the most popular properties?


It is a very varied clientele who in fact come to us from the publicity with our partnership with
Great Estate; clients come to us with a budget ranging from €200,000 up to several million Euros for both purchases and sales.
Over the last two years the Marche region has experienced a huge growth, especially at an international level thanks to the improving economic conditions in the countries of Northern Europe. There are an increasing number of British, Dutch and Belgians who are deciding to buy in the Marche region. Their preference is for farmhouses in the countryside or historic town centre properties that can be enjoyed as a second/holiday home or for inclusion in the tourist rental market. Generally they search for properties that are structurally sound and are therefore of ‘move in’ condition, have a surface area from 250 square metres and land from 5000sqm with a budget of over €100,000.
In the last couple of months I have concluded some important sales including a €750,000 villa in the north of Abruzzo as well as the sale of a ruin requiring renovation to a Dutch client in the Marche region.
Currently I am negotiating with two foreign clients on prices for habitable farmhouses for around the €250,000 price bracket in the province of Fermo.

"What are the benefits of a partnership with Great Estate?


First of all there is the 'potential' of a strong visibility of properties through international websites that Great Estate advertise with. The international websites that bring us the most enquiries are Rightmove and Zoopla while in Italy its Casa.it and Immobiliare.it.
With regards to acquisitions, we get many enquiries from clients who have first seen the property on the Great Estate website. The popularity of this website means that it has high search visibility.
Another important aspect is the opportunity of a partnership with other offices in Umbria. There are, in fact, clients who move from Tuscany and Umbria to the Marche in order to buy. With offices in Umbria we are currently dealing with a diverse range of clients and can offer a professional service thanks to the synergy of skills.

"Are you happy with Great Estate’s work so far?


Absolutely yes! we are increasingly strengthening relationships with all members of the group who are all very professional, reliable as well as being very pleasant people to work with. In addition, Great Estate’s selection of new real estate agencies allows everyone to achieve the same professional level of service and share expertise to always find the best solution for each individual client.

"What would you say are the strengths of the Marche region?


The Marche region has remained hidden from the wider public for many years but it is now beginning to emerge just like Tuscany and Umbria did. This was achieved primarily thanks to the efforts made by the region to publicize the area abroad. There is also the buzz and word of mouth that comes from foreign buyers as well as the host of TV programmes in countries such as the Netherlands, Belgium and Sweden which focus on the purchase and renovation of properties in Italy. And finally the Marche region enjoys lower property prices compared to neighbouring regions.
Thanks to the Region’s landscape, there are other attractions for international tourists. It’s equally possible to reach the famous Appenine ski resorts as is it to get to the fully equipped coastal resorts that are all connected by a motorway network that covers the entire region.
There are also the important Ancona and Pescara international airports as well as its ports that are extremely well connected with the other Adriatic countries such as Croatia and Greece.
Finally, the Marche region is rich in archaeological and cultural sites as well as an important food and wine industry that boast important wine production. The Marche is a region that welcomes people from all over the world with great pride and pleasure.
Full article ...

INTERVIEW WITH DAVID PARISH, COORDINATOR FOR THE MARCHE REGION & INTERNAZIONAL PROPERTY CONSULTANT

published in 14/07/2015 18:49:38 in section "Realtor"
"How long have you been working with Great Estate and how do you know them?


For nearly three years now, when myself and Elisa Biglia from
Great Estate who had a seller in common whose property was in the Marche region and I was asked to manage its viewings. From that moment on I found that we were on the same wavelength which subsequently encouraged me to meet Stefano Petri, the Managing Director of Great Estate.

"Who are your clients and what are the most popular properties?


It’s a mixed clientele and varies depending where they are from and their available budget. Many are Italian but there are also a lot of foreign clients who come mainly from Northern Europe, Australia and America.
Generally they are looking for properties by the sea that have been refurbished or require refurbishment or farmhouses at very competitive prices as well as very expensive properties. Negotiations are often quite complex as the property being sought must have particular features that distinguish it from standard properties. For example, we are able to source important historic mansions thanks to our unique knowledge of the Marche region.
Another key aspect is the care and attention of the client so it is important to immediately establish a relationship of trust so that the client can be guided every step of the way through the real estate negotiation.

"Can you tell us about your latest sales?


Of course, they were a villa in Giulianova and a ruin in Porto San Giorgio. The villa was bought by Italian clients who live abroad. They were prominent individuals in the area so for this reason the sale remains a secret. The villa has been completely renovated and is not far from the sea in one of the most desirable areas of Giulianova for a cost of €750,000.
The property in Porto San Giorgio, by contrast, was bought by a Dutch buyer for a great price of €130,000. Thanks to a "development plan" designed to increase the size and layout of the property they were able to undertake major renovations. This has transformed it into a stunning property not far from the sea.

"Since the last report in June one property in particular, in Recanti -cpge 1791 has received a lot of enquiries. How is this progressing?


Viewings are ongoing and just yesterday we had three. The area and price are very attractive and we are trying our best to speed up the process, with the help of some technicians, for the completion of the certificate of habitability.
In addition to this property, there were other enquiries for properties within the budget of €600,000 and €700,000 and other similar enquiries with a slightly lower budget of €200,000 and €400,000 from northern European clients.

"What are the benefits of working with Great Estate?


With Great Estate there is greatly increased visibility and advertising of properties on all the most popular online websites for potential clients. The analysis and description for each property is also extremely accurate and detailed which is the sort of attention to detail that is not easily found with other real estate agencies.
Finally, by working within a group, we increase the pool of potential clients and opportunities to showcase the most exclusive properties, in line with the wishes of each client.
Full article ...

THE GREAT ESTATE GROUP SELLS A CHARMING AND PICTURESQUE TOWNHOUSE IN THE HISTORIC CENTRE OF ORVIETO

published in 30/06/2015 15:40:05 in section "Realtor"
This is an interview with Great Estate agent Valter Luciani who describes the sale of the property in the historic centre of Orvieto that took place just a few days ago.

"How did the sellers and buyers of the property find out about the Great Estate Group?


Through the internet by browsing on real estate websites. Both the seller and buyer told me that the
Great Estate Group appeared repeatedly when searching and they were impressed with the excellent website. The buyers, in particular, thought the property looked interesting with quality and great potential that they had not seen in other properties they had looked at.

"Can you tell us what the seller thought about having a property in Orvieto’s historic centre?



This building had been his home where he had spent his entire life so the house was filled with unforgettable and nostalgic childhood memories.


It is a town house located within the historic walls with all the associated local amenities and conveniences expected yet retain a "country charm". On the ground floor basement there was once a stable with animals and a small outdoor area and upstairs grotto where the owners kept rabbits and chickens. These animals shared the entrance so it was almost like a small farm!


Mr. Franco described this scene to me with so much humour and amusement that you can imagine how funny it would have been to see these animals go up and down the stairs as if they were the tenants of the house!

"We know that the sale was concluded just a few days ago through the Great Estate Group. Could you tell us the positive impressions that you got from the sale?



Well the owners had started the sales process privately but this hadn’t led to any concrete results. When the Great Estate Group took over everything changed: I visited the property often with clients and when I arrived I was always greeted with great pleasure and appreciation by the owners. They were discreet and respectful during these visits allowing me to give a meticulous and detailed presentation of this wonderful property to potential buyers.

"Do you believe that the marketing tools that the group provides are effective in the current market?


.
Absolutely yes, both our group and clients are aware of the importance and potential of innovative advertising packages that reach both Italian and international clients. This then produces concrete results both in terms of sales and acquisitions as in the case of this beautiful apartment in Orvieto; an independent town house with a rarely available terrace and impressive outdoor space and a grotto carved into the Orvieto rock.
Loving everything about the property I managed to convey this sense of special value to the buyers by suggesting that the purchase was not just about buying a home but also about buying "a piece of the city" with its ancient origins. The traditional tastes and timeless stories that were part of the history of the house fascinated the buyers and helped to 'sell the dream'.


Edited by Maria Letizia Vigorito and Valter Luciani and translated by Tanya Starrett
Full article ...

INTERVIEW WITH SUZANNE
Today we interview Suzanne Vanravestein who is responsible for managing Dutch clients within the Great Estate Group.

published in 22/05/2015 12:53:49 in section "Realtor"
"Suzanne, in the last few days an American client of yours has signed a sole agent agreement to search for a property in Italy. Can you tell us what type of property you are looking for on behalf of the client?


The client is looking for an abandoned property such as an old church, abbey or main house to renovate into a prestigious property with at least 1 ha of land (a possible swimming pool, olive grove and vineyard would be perfect), beautiful views and not too isolated in the
LazioUmbria-Tuscany-Marche area.
They do not want to be too isolated preferring to be part of the community and close to a city of art and cultural interests.

They have a budget of up to $750,000 and would like to enjoy the property for 3-4 months a year with their family,relatives and friends while having the opportunity to rent it out when not in use.
Having an Italian base will also allow them to easily visit the rest of Europe while renovating a property makes good investment sense especially knowing that one day it could sell well.

"Can you tell us what you think of the service that the group offers its buyers through the Sole Agent Agreement?


Together with my colleagues, which total around 30, we have excellent team working skills and are able to contact more sellers outside our agency while offering great service.

"How do you think a client benefits from signing this type of agreement with the group?


They are giving the task of finding the right property to one agency that is committed to doing the market research and contacting other real estate agencies. Clients have one contact person, an international agency, streamlined in property research facilities and methodologies that give us the opportunity to draw on all our strengths and resources. When we find the right property we can also have our architects draw up and check restoration plans while our specialist technical support can collate cost schedules for the work.
Full article ...

SELLING HOUSES, THE IMPORTANCE OF THE REAL ESTATE AGENT

published in 08/04/2015 14:09:35 in section "Realtor"
Almost all who sell their home have asked themselves the Hamlet question: "real estate agent, or no real estate agent? that is the question". The idea of trusting such an important asset to a stranger and having to pay them that lucrative commission, are usually the two fundamental reasons why Italians decide to sell their homes themselves with disastrous results.

Selling a property shouldn’t be taken likely; there are many factors to consider: the bureaucracy, the negotiated price on both sides, and above all, visible and available contacts including those who are not ‘from the industry". In times of economic crisis where people no longer have much money to spend, taking care of the negotiation in great detail is crucial, so that the property can be sold quickly and at
the best possible price.

Here, we explain the importance of the role played by the real estate agent. Those real estate professionals who are not only aware of all the legal ramifications in the negotiation process, but also have the right skills and capabilities to be able to perform at their best. A real estate agent for example, should enjoy making contact with potential buyers who want them to find their ‘dream’ property. If a property that is for sale comes close to a buyers set criteria, the real estate agent should "select" prospective buyers and plan appointments, so as to avoid problems and time wasting.

We all know that those who decide to sell their home are often emotionally attached to it. What can make it difficult, is, not only the negotiations on price but also criticism of the property. A real estate agent therefore, is not only a useful "neutral" filter, but also an excellent mediator in the event of disagreement between the parties on price or other details.

Last, but not least, the real estate agent takes care of all the bureaucratic aspects of negotiation, coordinating with all the interested parties involved, including the notary and any technical consultants until the completion of the sale.

Edited by Angela Cocca and translated by Tanya Pia Starrett
Full article ...

HOW TO BECOME A REAL ESTATE AGENT?

published in 08/04/2015 13:36:23 in section "Realtor"
It should be noted that: to become a real estate agent, you must have a high school diploma or a certificate of a regional three year vocational school like: IPSIA, ITIS or IPC. You also must attend a qualifying course by a regionally recognized body supported by the Chamber of Commerce (CCIAA) of relevant residency where you then sit an exam.

The Chamber of Commerce exam: is the final step in becoming a real estate agent provided by the Chamber of Commerce of relevant residency. To sit the exam, you must, as mentioned earlier, have a high school diploma or a three year regional certificate, and an attendance certificate that is obtained at the end of the training course.

Successfully passing the exam: you will receive the title of real estate agent and enrolled in the REA in the case of sole practitioner or the Register of Companies if you work for a real estate agency.

Edited by Angela Cocca and translated by Tanya Pia Starrett
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THE PARTNERSHIP BETWEEN THE VIA DEI COLLI REAL ESTATE AGENCY AND THE GREAT ESTATE GROUP
We interview Dr. Stefano Calafà today, the founder of Via dei Colli real estate agency, which in January 2014 joined the Great Estate Group’s project network.

published in 23/02/2015 12:47:05 in section "Realtor"
"Dr. Calafà, can you describe this year's partnership with the Great Estate Group’s project in just a few words?

The year was certainly very positive, well beyond expectations; a great increase both in terms of turnover and the number of sales. This was mainly due to the increase in buyers’ enquiries and sale agreements generated by the Great Estate Group’s network. About 70% of the total turnover originated from buyers/sellers where the buyer or seller was procured through the Great Estate Group. 5 sales in total were successfully completed thanks to the Great Estate Group.

"This year saw a marked increase in turnover and about 70% of it was with 5 completed sales thanks to the partnership with the Great Estate Group. Could you tell us how these sales were achieved and how the Great Estate Group’s methodology worked?

With the Great Estate Group, thanks to its considerable advertising investment, I certainly could reach a much broader client group than I could ever have done with just the
Via dei Colli real estate agency. 3 sales were concluded with buyers who were referred to Via dei Colli by the head office, in response to property adverts managed by my agency, published by the Great Estate Group on various networks, including internationally. A sale was completed in partnership with the Group, who managed the buyer. And finally, a sale was completed on a property procured through the Great Estate Group.

The Great Estate Group methodology gives individual real estate agencies the opportunity to view the entire database of properties for sale, expanding greatly the chances of finding the right property for the individual buyer. The management of which remains with the chief agent who opened the negotiations. It is obviously not the same as selecting property from a portfolio of only 100 or 1000 properties and this allows you to retain more buyers.

The property schedules must comply with well defined standards, both at the photographic and provided information level. The single agent, in consultation with the Group’s internal management system can view each property’s documentation, including those not directly managed by them. This allows the agents to form a precise idea of the properties they do not even know. The spirit within the group is highly collaborative, and there is a constant flow of information between the various agents.

"So the decision to be partners with the Great Estate Group has proved successful?

In light of what has just been said, how can I say no!

"Why do you think the Great Estate Group’s methodology is so successful?

The Group has, in my view, succeeded in the difficult task of finding an optimal balance between structure and flexibility, between independence and collaboration and equity and services offered.

Great Estate provides the single estate agency partner with tools and a very well structured working methodology, that help with the various processes of estate agency work. This is achieved with the utmost professionalism and competency. At the same time, the group is far removed from the classic franchise’s coercive methods, which impose a unique sales PNL method, corporate identity and "brainwashing". Everyone in the group has their own style and uniqueness, with the knowledge to secure sector professionals, and not that of apprentices and novices.

Each agency is independent and retains their own brand, logo and presence in their area, without any particular constraints in terms of area coverage; it’s a policy of common sense. Collaboration between the individual agencies is still the main aim, with the exchange of information, reports and customer service from one office to another.
The royalty structure is primarily based on the results which are certainly fair. The Great Estate group offers tools and promotional networks, especially abroad that really work. This could only ever be replicated by individual real estate agencies at exorbitant costs.

"What do you think it takes to achieve the results that the Via dei Colli real estate agency has achieved; as other real estate agencies that we know are experiencing a really difficult time?

Unfortunately, the economic situation is still very bad and this forms a very strong gravitational field that sucks all operators in the real estate sector down; in order to remain financial secure, there must be a constant drive and high energy level.

The mistake that many estate agencies make is to cut the promotion and advertising budget as this lowers the probability of the number of properties on the market. There are good opportunities, often untapped, to approach foreign countries as potential markets for the purchase of Italian property, which the Great Estate Group did years ago, with a percentage of foreign clients, currently close to 65%.

Property marketing is increasingly evolving and with the professional standards currently required by the markets, this has become difficult to manage within a single estate agency. Dedicated professionals like photographers, graphic designers, IT specialists for optimizing keywords and translators are all required. Inevitably these command high costs if we don’t collaborate together in some way.

Some estate agencies that are closing down are in fact a healthy reduction in the number of improvised estate agencies who set up at the time of the boom. For the serious professionals that are in difficulty, I cannot recommend enough to try to adapt to the times, with regards to the promotion of their properties. In addition to using a well structured approach in the management of their work.

New contacts can be tens per week but without a working methodology, there is a risk that these contacts get lost in time without bearing fruit. The work of the estate agent is multifaceted and this is absolutely essential to be able to manage all the aspects required without any difficulties.

These difficulties make us stronger and crises should always be seen as an opportunity.

Full article ...

SELLING A TUSCAN FARMHOUSE TO CANADIAN CLIENTS
The end of the year saw the sale of a farmhouse in San Casciano dei Bagni.
tuscany (siena) san casciano dei bagni

published in 15/01/2015 09:59:53 in section "Realtor"
The Great Estate Group closes 2014 with the sale of a Tuscan farmhouse to Canadian clients, concluding negotiations on the 31-12-2014.

The beautiful farmhouse situated in
San Casciano dei Bagni in the province of Siena was purchased by a group of Canadians managed by ‘ Casa Country Italian Property ’, one of our international real estate agents partners.

The Canadian clients had been managed by our two collaborative agents for about three years now. They had unfortunately missed out on the purchase of the beautiful ‘ Le Contesse ’ farmhouse located in the municipality of Cetona as this was bought by our Israeli clients.

The farmhouse in San Casciano dei Bagni was viewed by the Canadians, thanks only to the fact that the price had been reduced from €1,680,000 to €1,550,000.

This price reduction had been agreed with the sellers primarily thanks to the online statistics system that illustrated unequivocally that the previous asking price was too high.

With the asking price dropped and the Gold Advertising Package in place in early 2014, we were able carry out several viewings at the farmhouse with the Canadians making an official offer that after a little while, both parties agreed on 1.3 million Euros.

If the sellers had not adjusted the price, (thanks to the online statistics system), we would still have a farmhouse priced at €1,680,000 with, not a sale but an " angry " seller due to the lack of viewings and offers.

The farmhouse, although it had great beauty and uniqueness, its price has certainly changed compared to that of the property market a few years ago. But I am certain that both parties came away with a great achievement.

Buyers are now able to buy a beautiful farmhouse at an attractive price while sellers are selling a property that, although probably is very nice, has particular features that are difficult to market.

Increasingly we realize how the market has changed and property values that were seen as ‘normal’ up until a few years ago are actually the exception now. Sellers must increasingly become aware and understand that the only way to seriously market their property is with a realistic asking price in line with the market. The sale is achieved with the sharing of advertising costs with the Great Estate Group that can guarantee results and visibility abroad that is almost unique for Italian property.

However, everything has come together thanks to the great collaboration between the Great Estate Group and Casa Country Italian Property in the person of Gemma. And I hope that 2015 will give us lots more possibilities for cooperation between our two agencies.

Once again the Great Estate Group’s organization, methodology and latest IT tools lead to another great result and certainly 2014 could not have had better ending on the actual last day of the year.

Stefano Petri translated by Tanya Pia Starrett

Full article ...

THE GREAT ESTATE GROUP SELLS A LOVELY RENOVATED APARTMENT IN A HISTORIC CENTRE IN UMBRIA
An interview with Mr. Tamir Kobrin regarding the purchase of his new pied-à-terre in Città Della Pieve in Umbria.
umbria (perugia) città della pieve

published in 15/01/2015 09:55:59 in section "Realtor"
Today we interview Mr. Tamir Kobrin who turned to the Great Estate Group for the purchase of his new apartment in
Città Della Pieve, (Pg) Umbria.

"How did you know Great Estate Group?
Research

"It was hard to find your suitable property?

No, when you know what you want and what you are looking for it is easy to narrow down the options.

"what it means for you and for your family the purchase of this apartmentin Umbria?

It is an escape for my wife and I, a retreat from our hectic life of travelling and living in remote destinations. We are delighted with our decision.

"The purchase of your apartment in Umbria has been possible through Great Estate Group. Could you tell us your impressions, positive or negative, of the advice that you have received?

It would not have been possible without Chiara who has helped us and is still helping us along the way. It is the most important step in the decision we made. The service, expertise, advice, care that Chiara has taken throughout the process and still is, made the decision for us easy. Without her, we probably would not have purchased the property at all!

"Would you suggest Great Estate Group to other clients?

Absolutely. Already have. And will further buy more property in the future with Great Estate Group!

Thank's for you time,
Chiara Pompili

Full article ...

SELLING A FARMHOUSE IN A RESTORED VILLAGE IN THE TODI COUNTRYSIDE TO DUTCH CLIENTS
The Great Estate Group offers to sell a renovated farmhouse in Todi to Dutch clients.
umbria (perugia) todi

published in 15/01/2015 09:51:54 in section "Realtor"
We interview Roberto Biggera, the Group’s International Sales Co-Ordinator, who was involved in the management of the sale of the property, together with Stefano Calafà, owner of the " Via dei Colli Real Estate " agency, a partner of the Great Estate Group.

"Roberto, would you say that this sale was the result of excellent collaboration between the Great Estate Group and Stefano Calafà’s Via dei Colli Real Estate Agency?

I would absolutely say that, yes. From the very first moment, we ‘clicked’ professionally. This is a perfect example of the Great Estate Group’s partner network; professional, fair, open to constructive cooperation aimed at a constant improvement of services offered to both
sellers and buyers, both Italian and foreign.

"What type of property are you selling?

It is a small stone semi-detached farmhouse, with a private garden of about 1,500 square metres created in a village of rare beauty in the unspoilt hills above Todi. The exclusive property development includes 10 housing units set in 16 acres of beautiful Umbrian countryside, with included services such as a park, swimming pool, tennis court, woods and olive groves. A caretaker resides at the property complex throughout the year.

"How did the sale come about?

For some time I have been in contact with Dutch/Spanish buyers, who were looking for a small farmhouse in Umbria for weekends together with their family. After much research and thanks to the partnership with Stefano Calafà and Via dei Colli Real Estate, we had the opportunity to acquire a very interesting property in two perfectly restored villages immersed in the Todi countryside. There were farmhouses, semi-detached and apartments in the old stone farmhouses that all had private garden and shared communal facilities such as a swimming pool, tennis court, park, and permanent caretaker. The property, with its beautiful photos and full clear description as well as the beautiful location and the proximity to Todi’s beautiful historic centre, led clients to view various properties and eventually chose to buy the property that best suited their requirements.

"How were the negotiations?

Again, as with all our negotiations, we did a lot of work in obtaining and ensuring the property documentation was all in order as well as looking at all the legal elements related to the sale. This made every aspect of the sale process perfectly clear to the buyers and sellers. They were then guided every step of the way until the time of the deed of sale. Once both parties were made aware of the whole process, the offer was then made. After that, there were regular checks that everything was in order up to the signing of the deed of sale.

"How did you make contact with the Dutch clients? And were they satisfied with the service?

The Dutch clients contacted us via the internet, after seeing our ad on our www.greatestate.it website. We had been in touch by email, where I had been continually updating them with details of properties of potential interest until they found the right one. I know that both the buyers and sellers were very happy with the property and very satisfied with the final result. They were also happy because we offered them a complete service; as well as always, our availability, professionalism and fairness from the first day until the deed of sale.

"Would you recommend this type of property to other clients?

Absolutely!! There are still some properties for sale within the two residential developments located in the Todi countryside and I must say that the quality of these properties is very high. With its high level of renovation, the village’s condition, and of its communal areas as well as its location which offers a truly unique scenic landscape, with amazing unforgettable views.

Edited by Roberto Biggera and translated by Tanya Pia Starrett

Full article ...

BUYING AT THE RIGHT PRICE!
I want to let you know how I acquired the ‘Il Giardino'

published in 15/01/2015 09:45:55 in section "Realtor"
I want to let you know how I acquired the ‘
Il Giardino ’ farmhouse, located near Pietrafitta.

The farmhouse’s owner contacted me last August and I quickly organized a survey to be carried out.

I immediately noticed that the property had discreet potential in its current condition, especially with regard to its finishes, and that it may be of little interest, especially to an international clientele.

The day of the visit I was able to explain to the owners the Great Estate Group’s working methodology and, in particular, all the advertising work that our team do with regards to the selling of their property to promote it on the domestic and international market.

The owners were quickly impressed; however they were not particularly enthusiastic about granting the Great Estate Group an exclusive selling contract which is what we usually propose.

The owners wanted, in excess of 800,000 Euros for their farmhouse which had already been advertised with other real estate agencies.

The price immediately struck me that it wasn’t in line with current market values, but, with our working methodology, I did not dwell on that aspect, instead focusing on carrying out a detailed survey/valuation of the property before any discussions on price took place.

This subsequent survey led me to give the farmhouse a valuation of approximately 500,000 Euros, quite a bit lower than what the seller was wanting.

I informed the owners of the valuation straightaway and the various reasons and factors that brought me to that result.

Those factors were based essentially on two reasons;
First, a quick search of the market showed that similar farmhouses in features, finishes and location, were on sale for under 600,000 Euros. At the same time "potentially more interesting" farmhouses, possessing the best finishes and/or located in the most sought after areas, were and are for sale at a price of about 700,000 Euros. If ‘ Il Giardino ’ was put on the market at 800,000 Euros, it would definitely be adversely affected, to the advantage of the other farmhouses mentioned.

Second, my comments concerned a number of characteristics intrinsic to the farmhouse itself; as to its location and landscape, the materials used and the degree of finish in its restoration. These do not really reflect our clients, in particular, international, tastes, who prefer the most ‘ typical ’ of farmhouses, with period features, style and materials.

However, as I said at the start, the farmhouse had excellent potential that could be developed, in the sense that, with appropriate modifications, could be become what the clients are looking for. It is obvious that the need to make such changes would be taken into account when preparing the valuation.

These factors led me to give the farmhouse a value of approximately 500,000 Euros.

Initially, the owners were quite shocked by my valuation, but after some days of reflection, agreed with what I had proposed, and not only in relation to the sale price, but also with regards the Marketing Plan, which includes a series of advertising services on an international scale, the cost of which in part, is paid by the seller.

And finally, the owners decided to sign an exclusive sales contract with us, thus entrusting to the Great Estate Group solely the task of selling their farmhouse, convinced of our professionalism, competence and strength that distinguishes our group!

Another great success!

The farmhouse for sale is only a few kilometres from the shores of Lake Trasimeno and the Umbrian capital, Perugia. It is approximately 350 square metres in size over two floors and currently constitutes two separate habitable units:
- On the ground floor there is: a spacious living room with fireplace, a kitchen, four double bedrooms, each with its own bathroom, three closets and a further bathroom;
- On the first floor, with current access from an external staircase (but there is also the possibility to restore the internal staircase) there is: A spacious main entrance, a living room, five bedrooms, four bathrooms and a small closet; as well as three terraces, one of which is about 30 sqm.

Almost adjacent to the prestigious farmhouse there is an outbuilding of about 50 square metres, which has now been made into a feature two roomed apartment with living room, bedroom and bathroom.

The property also has a panoramic swimming pool, and a fully fenced and well maintained garden of about 3500 sqm.

The property is accessed through an automatic gate.



Edited by Chiara Peppicelli and translated by Tanya Pia Starrett
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WE MEET CHIARA PEPPICELLI, A PROFESSIONAL PROPERTY CONSULTANT WITH OUR GROUP
A short biography of Chiara, Italian Property Consultant.
umbria (perugia) castiglione del lago

published in 28/11/2014 11:02:17 in section "Realtor"
I graduated from the technical institute for surveyors, and then successfully obtained a law degree at the University of Florence; in the subsequent years I have attended and passed the civil and commercial mediator course, being duly officially registered. I consider myself a cheerful and dynamic person with an aptitude for public relations. I have been working in the Great Estate family for about three years, mainly with the development and establishment of the group in the
Lake Trasimeno area, where I was born and where I live. Often I have the pleasure of being involved with important properties in Tuscany which is also near to me, in particular prestigious villas and farmhouses.

My main role is to acquire properties for sale, with the aim of sellers signing international sales contracts, those, that the seller is economically involved. Our organization offers services for the advertising of a property on the international market. This is one of our great strengths and that which most distinguishes us from other real estate agents.

I am personally very proud to be part of a group like Great Estate, a particularly close-knit company which is characterized by the professionalism of its staff, with our clients and each other whose qualities are recognized. By choosing our group, with the security of relying and trusting a team of professionals able to respond to individual requirements.

In particular, I have great admiration for Stefano Petri, the founder and owner of Great Estate, who to me is not only a work colleague, but above all has been a friend for almost four years.

I realized that he had the ability to develop and infer into the structure of our group many of his personal values, that of fairness, professionalism, and availability, making the Great Estate Group one of the leaders in real estate sales."

Edited by Chiara Peppicelli, Italian Property Consultant at Castiglione del Lago (PG)

Translated by Tanya Pia Starrett
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A LONG TIME TO SELL HOUSES
The Bank of Italy and Tecnoborsa’s recent survey

published in 27/05/2014 16:16:16 in section "Realtor"
Edited by AC

On average, its taking longer, more than nine months in fact, to sell a property and only if the price drops by 15%. The findings by the Bank of Italy and Tecnoborsa are based on the first three months of 2014, which sees an increase of about one month more than in the same period last year. In 2013, the time between the acquisition of a property and selling, was 8.6 months (now 9.3). The report then shows how this is affected by the "price" factor, and how this is out of sync with demand and supply. Again in the first quarter of 2014, there has been a sign of growth in the number of people who have returned to buy a house and apply for a mortgage, so the market is obviously moving in the right direction, why then are there still difficulties in selling?. One factor lies in the price, this has to remain competitive and keep pace with the market. Persist in wanting to sell at a particular price outside of the market, means not selling at all. Another is the property’s visibility. In a growing market, in particular a global market as it is today, a property being clearly visible is important to reach a greater number of potential buyers.
We asked David Parish, International Property Consultant for the Marche region for the Great Estate & Chesterton real estate group, about what happens in the international market.
"If you want to put a property for sale on the international market it is important to maintain a competitive cost compared to the market, otherwise the property will never be sold

Is visibility important in the international market?
"Absolutely, perhaps even more so than in the domestic market. Potential clients who, in most cases, do not know the area are looking for a home by browsing online or directly relying on professionals

How does the Great Estate & Chesterton Real Estate Group ensure the visibility of a property?
"Firstly, due to its reliability and professionalism gained in the industry over its many years, and secondly by sharing marketing plans

What's this?
"The Great Estate & Chesterton Real Estate Group knows how important communication is, especially at certain levels. If you want to sell a property in a foreign market, it is important to be present on that market, have advertising space in real estate magazines and websites, do all the work necessary to achieve top positions for the property when you search for certain keywords. In short, it is full-time work but it gets results

You talked about sharing, does this mean that the seller has to bear some of the costs?
"It means that we ask the seller to "anticipate" a portion of the costs that will then be separate, however, the percentage is up to the agency


And this system works?

"Yes, because by doing so, we are able to bear the costs of an advertising campaign in most European countries not only from the UK and Germany, but also from Russia to China, and this, together with our professionalism, provide clients with a quality service. I don’t believe that there are many other agencies that can provide such a service!
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ONE PHOTO IS WORTH A THOUSAND WORDS
The importance of a good photo
tuscany (siena) san casciano dei bagni

published in 26/05/2014 18:40:42 in section "Realtor"
Luca Grifoni
"It is often underestimated just how important photography is in the sale of a property and, above all, the importance of a photograph that can stir the emotions of the viewer. Photographer Luca Griffoni shares a recent example with us

What is the link between photography and the imagination?
It is hard to say for one who lacks the rudiments of medical knowledge but one thing is certain, since humankind has existed, the image has always been essential to better explain a situation, an object, a state of mind. The best photographers know how important it is "to strike the imagination" of the viewer rather than just make a copy of what you see.
When you are taking a picture of a property that is for sale there are, of course, many technical aspects that you have to take into account. Above all, however, the picture has to convey an emotion or feeling to the viewer, the same sort of emotional response you get from a sunset or a familiar face, for instance.
Personal experience from a recent case has shown how changing a photo of a house can make such a big difference. Although the original photo was technically perfect it was cold and did not convey the warmth of the house that we wanted to promote. We replaced the photo with one that was a birds eye view of the whole property: an image that combined all aspects of the property including the physical (size, appliances, olive groves, vineyards, swimming pool, driveways, etc.) with the emotional (panorama, wide angle etc).
In this way the image was transformed to tap into the greater sensitivity and values that an image can convey.

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