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SELLING HOUSES, THE IMPORTANCE OF THE REAL ESTATE AGENT

published in 08/04/2015 14:09:35 in section "Realtor"
Almost all who sell their home have asked themselves the Hamlet question: "real estate agent, or no real estate agent? that is the question". The idea of trusting such an important asset to a stranger and having to pay them that lucrative commission, are usually the two fundamental reasons why Italians decide to sell their homes themselves with disastrous results.

Selling a property shouldn’t be taken likely; there are many factors to consider: the bureaucracy, the negotiated price on both sides, and above all, visible and available contacts including those who are not ‘from the industry". In times of economic crisis where people no longer have much money to spend, taking care of the negotiation in great detail is crucial, so that the property can be sold quickly and at
the best possible price.

Here, we explain the importance of the role played by the real estate agent. Those real estate professionals who are not only aware of all the legal ramifications in the negotiation process, but also have the right skills and capabilities to be able to perform at their best. A real estate agent for example, should enjoy making contact with potential buyers who want them to find their ‘dream’ property. If a property that is for sale comes close to a buyers set criteria, the real estate agent should "select" prospective buyers and plan appointments, so as to avoid problems and time wasting.

We all know that those who decide to sell their home are often emotionally attached to it. What can make it difficult, is, not only the negotiations on price but also criticism of the property. A real estate agent therefore, is not only a useful "neutral" filter, but also an excellent mediator in the event of disagreement between the parties on price or other details.

Last, but not least, the real estate agent takes care of all the bureaucratic aspects of negotiation, coordinating with all the interested parties involved, including the notary and any technical consultants until the completion of the sale.

Edited by Angela Cocca and translated by Tanya Pia Starrett
Full article ...

HOW TO BECOME A REAL ESTATE AGENT?

published in 08/04/2015 13:36:23 in section "Realtor"
It should be noted that: to become a real estate agent, you must have a high school diploma or a certificate of a regional three year vocational school like: IPSIA, ITIS or IPC. You also must attend a qualifying course by a regionally recognized body supported by the Chamber of Commerce (CCIAA) of relevant residency where you then sit an exam.

The Chamber of Commerce exam: is the final step in becoming a real estate agent provided by the Chamber of Commerce of relevant residency. To sit the exam, you must, as mentioned earlier, have a high school diploma or a three year regional certificate, and an attendance certificate that is obtained at the end of the training course.

Successfully passing the exam: you will receive the title of real estate agent and enrolled in the REA in the case of sole practitioner or the Register of Companies if you work for a real estate agency.

Edited by Angela Cocca and translated by Tanya Pia Starrett
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THE PARTNERSHIP BETWEEN THE VIA DEI COLLI REAL ESTATE AGENCY AND THE GREAT ESTATE GROUP
We interview Dr. Stefano Calafà today, the founder of Via dei Colli real estate agency, which in January 2014 joined the Great Estate Group’s project network.

published in 23/02/2015 12:47:05 in section "Realtor"
"Dr. Calafà, can you describe this year's partnership with the Great Estate Group’s project in just a few words?

The year was certainly very positive, well beyond expectations; a great increase both in terms of turnover and the number of sales. This was mainly due to the increase in buyers’ enquiries and sale agreements generated by the Great Estate Group’s network. About 70% of the total turnover originated from buyers/sellers where the buyer or seller was procured through the Great Estate Group. 5 sales in total were successfully completed thanks to the Great Estate Group.

"This year saw a marked increase in turnover and about 70% of it was with 5 completed sales thanks to the partnership with the Great Estate Group. Could you tell us how these sales were achieved and how the Great Estate Group’s methodology worked?

With the Great Estate Group, thanks to its considerable advertising investment, I certainly could reach a much broader client group than I could ever have done with just the
Via dei Colli real estate agency. 3 sales were concluded with buyers who were referred to Via dei Colli by the head office, in response to property adverts managed by my agency, published by the Great Estate Group on various networks, including internationally. A sale was completed in partnership with the Group, who managed the buyer. And finally, a sale was completed on a property procured through the Great Estate Group.

The Great Estate Group methodology gives individual real estate agencies the opportunity to view the entire database of properties for sale, expanding greatly the chances of finding the right property for the individual buyer. The management of which remains with the chief agent who opened the negotiations. It is obviously not the same as selecting property from a portfolio of only 100 or 1000 properties and this allows you to retain more buyers.

The property schedules must comply with well defined standards, both at the photographic and provided information level. The single agent, in consultation with the Group’s internal management system can view each property’s documentation, including those not directly managed by them. This allows the agents to form a precise idea of the properties they do not even know. The spirit within the group is highly collaborative, and there is a constant flow of information between the various agents.

"So the decision to be partners with the Great Estate Group has proved successful?

In light of what has just been said, how can I say no!

"Why do you think the Great Estate Group’s methodology is so successful?

The Group has, in my view, succeeded in the difficult task of finding an optimal balance between structure and flexibility, between independence and collaboration and equity and services offered.

Great Estate provides the single estate agency partner with tools and a very well structured working methodology, that help with the various processes of estate agency work. This is achieved with the utmost professionalism and competency. At the same time, the group is far removed from the classic franchise’s coercive methods, which impose a unique sales PNL method, corporate identity and "brainwashing". Everyone in the group has their own style and uniqueness, with the knowledge to secure sector professionals, and not that of apprentices and novices.

Each agency is independent and retains their own brand, logo and presence in their area, without any particular constraints in terms of area coverage; it’s a policy of common sense. Collaboration between the individual agencies is still the main aim, with the exchange of information, reports and customer service from one office to another.
The royalty structure is primarily based on the results which are certainly fair. The Great Estate group offers tools and promotional networks, especially abroad that really work. This could only ever be replicated by individual real estate agencies at exorbitant costs.

"What do you think it takes to achieve the results that the Via dei Colli real estate agency has achieved; as other real estate agencies that we know are experiencing a really difficult time?

Unfortunately, the economic situation is still very bad and this forms a very strong gravitational field that sucks all operators in the real estate sector down; in order to remain financial secure, there must be a constant drive and high energy level.

The mistake that many estate agencies make is to cut the promotion and advertising budget as this lowers the probability of the number of properties on the market. There are good opportunities, often untapped, to approach foreign countries as potential markets for the purchase of Italian property, which the Great Estate Group did years ago, with a percentage of foreign clients, currently close to 65%.

Property marketing is increasingly evolving and with the professional standards currently required by the markets, this has become difficult to manage within a single estate agency. Dedicated professionals like photographers, graphic designers, IT specialists for optimizing keywords and translators are all required. Inevitably these command high costs if we don’t collaborate together in some way.

Some estate agencies that are closing down are in fact a healthy reduction in the number of improvised estate agencies who set up at the time of the boom. For the serious professionals that are in difficulty, I cannot recommend enough to try to adapt to the times, with regards to the promotion of their properties. In addition to using a well structured approach in the management of their work.

New contacts can be tens per week but without a working methodology, there is a risk that these contacts get lost in time without bearing fruit. The work of the estate agent is multifaceted and this is absolutely essential to be able to manage all the aspects required without any difficulties.

These difficulties make us stronger and crises should always be seen as an opportunity.

Full article ...

SELLING A TUSCAN FARMHOUSE TO CANADIAN CLIENTS
The end of the year saw the sale of a farmhouse in San Casciano dei Bagni.
tuscany (siena) san casciano dei bagni

published in 15/01/2015 09:59:53 in section "Realtor"
The Great Estate Group closes 2014 with the sale of a Tuscan farmhouse to Canadian clients, concluding negotiations on the 31-12-2014.

The beautiful farmhouse situated in
San Casciano dei Bagni in the province of Siena was purchased by a group of Canadians managed by ‘ Casa Country Italian Property ’, one of our international real estate agents partners.

The Canadian clients had been managed by our two collaborative agents for about three years now. They had unfortunately missed out on the purchase of the beautiful ‘ Le Contesse ’ farmhouse located in the municipality of Cetona as this was bought by our Israeli clients.

The farmhouse in San Casciano dei Bagni was viewed by the Canadians, thanks only to the fact that the price had been reduced from €1,680,000 to €1,550,000.

This price reduction had been agreed with the sellers primarily thanks to the online statistics system that illustrated unequivocally that the previous asking price was too high.

With the asking price dropped and the Gold Advertising Package in place in early 2014, we were able carry out several viewings at the farmhouse with the Canadians making an official offer that after a little while, both parties agreed on 1.3 million Euros.

If the sellers had not adjusted the price, (thanks to the online statistics system), we would still have a farmhouse priced at €1,680,000 with, not a sale but an " angry " seller due to the lack of viewings and offers.

The farmhouse, although it had great beauty and uniqueness, its price has certainly changed compared to that of the property market a few years ago. But I am certain that both parties came away with a great achievement.

Buyers are now able to buy a beautiful farmhouse at an attractive price while sellers are selling a property that, although probably is very nice, has particular features that are difficult to market.

Increasingly we realize how the market has changed and property values that were seen as ‘normal’ up until a few years ago are actually the exception now. Sellers must increasingly become aware and understand that the only way to seriously market their property is with a realistic asking price in line with the market. The sale is achieved with the sharing of advertising costs with the Great Estate Group that can guarantee results and visibility abroad that is almost unique for Italian property.

However, everything has come together thanks to the great collaboration between the Great Estate Group and Casa Country Italian Property in the person of Gemma. And I hope that 2015 will give us lots more possibilities for cooperation between our two agencies.

Once again the Great Estate Group’s organization, methodology and latest IT tools lead to another great result and certainly 2014 could not have had better ending on the actual last day of the year.

Stefano Petri translated by Tanya Pia Starrett

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THE GREAT ESTATE GROUP SELLS A LOVELY RENOVATED APARTMENT IN A HISTORIC CENTRE IN UMBRIA
An interview with Mr. Tamir Kobrin regarding the purchase of his new pied-à-terre in Città Della Pieve in Umbria.
umbria (perugia) città della pieve

published in 15/01/2015 09:55:59 in section "Realtor"
Today we interview Mr. Tamir Kobrin who turned to the Great Estate Group for the purchase of his new apartment in
Città Della Pieve, (Pg) Umbria.

"How did you know Great Estate Group?
Research

"It was hard to find your suitable property?

No, when you know what you want and what you are looking for it is easy to narrow down the options.

"what it means for you and for your family the purchase of this apartmentin Umbria?

It is an escape for my wife and I, a retreat from our hectic life of travelling and living in remote destinations. We are delighted with our decision.

"The purchase of your apartment in Umbria has been possible through Great Estate Group. Could you tell us your impressions, positive or negative, of the advice that you have received?

It would not have been possible without Chiara who has helped us and is still helping us along the way. It is the most important step in the decision we made. The service, expertise, advice, care that Chiara has taken throughout the process and still is, made the decision for us easy. Without her, we probably would not have purchased the property at all!

"Would you suggest Great Estate Group to other clients?

Absolutely. Already have. And will further buy more property in the future with Great Estate Group!

Thank's for you time,
Chiara Pompili

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SELLING A FARMHOUSE IN A RESTORED VILLAGE IN THE TODI COUNTRYSIDE TO DUTCH CLIENTS
The Great Estate Group offers to sell a renovated farmhouse in Todi to Dutch clients.
umbria (perugia) todi

published in 15/01/2015 09:51:54 in section "Realtor"
We interview Roberto Biggera, the Group’s International Sales Co-Ordinator, who was involved in the management of the sale of the property, together with Stefano Calafà, owner of the " Via dei Colli Real Estate " agency, a partner of the Great Estate Group.

"Roberto, would you say that this sale was the result of excellent collaboration between the Great Estate Group and Stefano Calafà’s Via dei Colli Real Estate Agency?

I would absolutely say that, yes. From the very first moment, we ‘clicked’ professionally. This is a perfect example of the Great Estate Group’s partner network; professional, fair, open to constructive cooperation aimed at a constant improvement of services offered to both
sellers and buyers, both Italian and foreign.

"What type of property are you selling?

It is a small stone semi-detached farmhouse, with a private garden of about 1,500 square metres created in a village of rare beauty in the unspoilt hills above Todi. The exclusive property development includes 10 housing units set in 16 acres of beautiful Umbrian countryside, with included services such as a park, swimming pool, tennis court, woods and olive groves. A caretaker resides at the property complex throughout the year.

"How did the sale come about?

For some time I have been in contact with Dutch/Spanish buyers, who were looking for a small farmhouse in Umbria for weekends together with their family. After much research and thanks to the partnership with Stefano Calafà and Via dei Colli Real Estate, we had the opportunity to acquire a very interesting property in two perfectly restored villages immersed in the Todi countryside. There were farmhouses, semi-detached and apartments in the old stone farmhouses that all had private garden and shared communal facilities such as a swimming pool, tennis court, park, and permanent caretaker. The property, with its beautiful photos and full clear description as well as the beautiful location and the proximity to Todi’s beautiful historic centre, led clients to view various properties and eventually chose to buy the property that best suited their requirements.

"How were the negotiations?

Again, as with all our negotiations, we did a lot of work in obtaining and ensuring the property documentation was all in order as well as looking at all the legal elements related to the sale. This made every aspect of the sale process perfectly clear to the buyers and sellers. They were then guided every step of the way until the time of the deed of sale. Once both parties were made aware of the whole process, the offer was then made. After that, there were regular checks that everything was in order up to the signing of the deed of sale.

"How did you make contact with the Dutch clients? And were they satisfied with the service?

The Dutch clients contacted us via the internet, after seeing our ad on our www.greatestate.it website. We had been in touch by email, where I had been continually updating them with details of properties of potential interest until they found the right one. I know that both the buyers and sellers were very happy with the property and very satisfied with the final result. They were also happy because we offered them a complete service; as well as always, our availability, professionalism and fairness from the first day until the deed of sale.

"Would you recommend this type of property to other clients?

Absolutely!! There are still some properties for sale within the two residential developments located in the Todi countryside and I must say that the quality of these properties is very high. With its high level of renovation, the village’s condition, and of its communal areas as well as its location which offers a truly unique scenic landscape, with amazing unforgettable views.

Edited by Roberto Biggera and translated by Tanya Pia Starrett

Full article ...

BUYING AT THE RIGHT PRICE!
I want to let you know how I acquired the ‘Il Giardino'

published in 15/01/2015 09:45:55 in section "Realtor"
I want to let you know how I acquired the ‘
Il Giardino ’ farmhouse, located near Pietrafitta.

The farmhouse’s owner contacted me last August and I quickly organized a survey to be carried out.

I immediately noticed that the property had discreet potential in its current condition, especially with regard to its finishes, and that it may be of little interest, especially to an international clientele.

The day of the visit I was able to explain to the owners the Great Estate Group’s working methodology and, in particular, all the advertising work that our team do with regards to the selling of their property to promote it on the domestic and international market.

The owners were quickly impressed; however they were not particularly enthusiastic about granting the Great Estate Group an exclusive selling contract which is what we usually propose.

The owners wanted, in excess of 800,000 Euros for their farmhouse which had already been advertised with other real estate agencies.

The price immediately struck me that it wasn’t in line with current market values, but, with our working methodology, I did not dwell on that aspect, instead focusing on carrying out a detailed survey/valuation of the property before any discussions on price took place.

This subsequent survey led me to give the farmhouse a valuation of approximately 500,000 Euros, quite a bit lower than what the seller was wanting.

I informed the owners of the valuation straightaway and the various reasons and factors that brought me to that result.

Those factors were based essentially on two reasons;
First, a quick search of the market showed that similar farmhouses in features, finishes and location, were on sale for under 600,000 Euros. At the same time "potentially more interesting" farmhouses, possessing the best finishes and/or located in the most sought after areas, were and are for sale at a price of about 700,000 Euros. If ‘ Il Giardino ’ was put on the market at 800,000 Euros, it would definitely be adversely affected, to the advantage of the other farmhouses mentioned.

Second, my comments concerned a number of characteristics intrinsic to the farmhouse itself; as to its location and landscape, the materials used and the degree of finish in its restoration. These do not really reflect our clients, in particular, international, tastes, who prefer the most ‘ typical ’ of farmhouses, with period features, style and materials.

However, as I said at the start, the farmhouse had excellent potential that could be developed, in the sense that, with appropriate modifications, could be become what the clients are looking for. It is obvious that the need to make such changes would be taken into account when preparing the valuation.

These factors led me to give the farmhouse a value of approximately 500,000 Euros.

Initially, the owners were quite shocked by my valuation, but after some days of reflection, agreed with what I had proposed, and not only in relation to the sale price, but also with regards the Marketing Plan, which includes a series of advertising services on an international scale, the cost of which in part, is paid by the seller.

And finally, the owners decided to sign an exclusive sales contract with us, thus entrusting to the Great Estate Group solely the task of selling their farmhouse, convinced of our professionalism, competence and strength that distinguishes our group!

Another great success!

The farmhouse for sale is only a few kilometres from the shores of Lake Trasimeno and the Umbrian capital, Perugia. It is approximately 350 square metres in size over two floors and currently constitutes two separate habitable units:
- On the ground floor there is: a spacious living room with fireplace, a kitchen, four double bedrooms, each with its own bathroom, three closets and a further bathroom;
- On the first floor, with current access from an external staircase (but there is also the possibility to restore the internal staircase) there is: A spacious main entrance, a living room, five bedrooms, four bathrooms and a small closet; as well as three terraces, one of which is about 30 sqm.

Almost adjacent to the prestigious farmhouse there is an outbuilding of about 50 square metres, which has now been made into a feature two roomed apartment with living room, bedroom and bathroom.

The property also has a panoramic swimming pool, and a fully fenced and well maintained garden of about 3500 sqm.

The property is accessed through an automatic gate.



Edited by Chiara Peppicelli and translated by Tanya Pia Starrett
Full article ...

WE MEET CHIARA PEPPICELLI, A PROFESSIONAL PROPERTY CONSULTANT WITH OUR GROUP
A short biography of Chiara, Italian Property Consultant.
umbria (perugia) castiglione del lago

published in 28/11/2014 11:02:17 in section "Realtor"
I graduated from the technical institute for surveyors, and then successfully obtained a law degree at the University of Florence; in the subsequent years I have attended and passed the civil and commercial mediator course, being duly officially registered. I consider myself a cheerful and dynamic person with an aptitude for public relations. I have been working in the Great Estate family for about three years, mainly with the development and establishment of the group in the
Lake Trasimeno area, where I was born and where I live. Often I have the pleasure of being involved with important properties in Tuscany which is also near to me, in particular prestigious villas and farmhouses.

My main role is to acquire properties for sale, with the aim of sellers signing international sales contracts, those, that the seller is economically involved. Our organization offers services for the advertising of a property on the international market. This is one of our great strengths and that which most distinguishes us from other real estate agents.

I am personally very proud to be part of a group like Great Estate, a particularly close-knit company which is characterized by the professionalism of its staff, with our clients and each other whose qualities are recognized. By choosing our group, with the security of relying and trusting a team of professionals able to respond to individual requirements.

In particular, I have great admiration for Stefano Petri, the founder and owner of Great Estate, who to me is not only a work colleague, but above all has been a friend for almost four years.

I realized that he had the ability to develop and infer into the structure of our group many of his personal values, that of fairness, professionalism, and availability, making the Great Estate Group one of the leaders in real estate sales."

Edited by Chiara Peppicelli, Italian Property Consultant at Castiglione del Lago (PG)

Translated by Tanya Pia Starrett
Full article ...

A LONG TIME TO SELL HOUSES
The Bank of Italy and Tecnoborsa’s recent survey

published in 27/05/2014 16:16:16 in section "Realtor"
Edited by AC

On average, its taking longer, more than nine months in fact, to sell a property and only if the price drops by 15%. The findings by the Bank of Italy and Tecnoborsa are based on the first three months of 2014, which sees an increase of about one month more than in the same period last year. In 2013, the time between the acquisition of a property and selling, was 8.6 months (now 9.3). The report then shows how this is affected by the "price" factor, and how this is out of sync with demand and supply. Again in the first quarter of 2014, there has been a sign of growth in the number of people who have returned to buy a house and apply for a mortgage, so the market is obviously moving in the right direction, why then are there still difficulties in selling?. One factor lies in the price, this has to remain competitive and keep pace with the market. Persist in wanting to sell at a particular price outside of the market, means not selling at all. Another is the property’s visibility. In a growing market, in particular a global market as it is today, a property being clearly visible is important to reach a greater number of potential buyers.
We asked David Parish, International Property Consultant for the Marche region for the Great Estate & Chesterton real estate group, about what happens in the international market.
"If you want to put a property for sale on the international market it is important to maintain a competitive cost compared to the market, otherwise the property will never be sold

Is visibility important in the international market?
"Absolutely, perhaps even more so than in the domestic market. Potential clients who, in most cases, do not know the area are looking for a home by browsing online or directly relying on professionals

How does the Great Estate & Chesterton Real Estate Group ensure the visibility of a property?
"Firstly, due to its reliability and professionalism gained in the industry over its many years, and secondly by sharing marketing plans

What's this?
"The Great Estate & Chesterton Real Estate Group knows how important communication is, especially at certain levels. If you want to sell a property in a foreign market, it is important to be present on that market, have advertising space in real estate magazines and websites, do all the work necessary to achieve top positions for the property when you search for certain keywords. In short, it is full-time work but it gets results

You talked about sharing, does this mean that the seller has to bear some of the costs?
"It means that we ask the seller to "anticipate" a portion of the costs that will then be separate, however, the percentage is up to the agency


And this system works?

"Yes, because by doing so, we are able to bear the costs of an advertising campaign in most European countries not only from the UK and Germany, but also from Russia to China, and this, together with our professionalism, provide clients with a quality service. I don’t believe that there are many other agencies that can provide such a service!
Full article ...

ONE PHOTO IS WORTH A THOUSAND WORDS
The importance of a good photo
tuscany (siena) san casciano dei bagni

published in 26/05/2014 18:40:42 in section "Realtor"
Luca Grifoni
"It is often underestimated just how important photography is in the sale of a property and, above all, the importance of a photograph that can stir the emotions of the viewer. Photographer Luca Griffoni shares a recent example with us

What is the link between photography and the imagination?
It is hard to say for one who lacks the rudiments of medical knowledge but one thing is certain, since humankind has existed, the image has always been essential to better explain a situation, an object, a state of mind. The best photographers know how important it is "to strike the imagination" of the viewer rather than just make a copy of what you see.
When you are taking a picture of a property that is for sale there are, of course, many technical aspects that you have to take into account. Above all, however, the picture has to convey an emotion or feeling to the viewer, the same sort of emotional response you get from a sunset or a familiar face, for instance.
Personal experience from a recent case has shown how changing a photo of a house can make such a big difference. Although the original photo was technically perfect it was cold and did not convey the warmth of the house that we wanted to promote. We replaced the photo with one that was a birds eye view of the whole property: an image that combined all aspects of the property including the physical (size, appliances, olive groves, vineyards, swimming pool, driveways, etc.) with the emotional (panorama, wide angle etc).
In this way the image was transformed to tap into the greater sensitivity and values that an image can convey.

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WHY CHOOSE SOLE AGENT
Stefano Calafà recounts a Sale
umbria (perugia) spoleto

published in 15/04/2014 15:49:26 in section "Realtor"
Edited by Alessandra Conforti

Stefano Calafà, real estate professional who has long been with Great Estate & Chesterton real estate group, tells the story of one of his latest sales.
"Stefano, what kind of property is it?

It is a completely renovated apartment in the historic centre of Spoleto, only a short walk from the Market Square. Located on the first floor of a period palazzo, it has a living room, kitchen, three bedrooms, two bathrooms, separate utility room and cellar on the ground floor. It was sold for € 230,000.
"Had it been for sale a long time?

The apartment had been for sale with an external agency to Great Estate & Chesterton real estate group, we were contacted under the
sole agent contract-real estate search of dedicated buyers. The property was on the market for about 1 and half years.
"Had the property received many viewings before being purchased?

The apartment received a dozen viewings and a not successful offer, before being sold.
"What kind of relationship did you have with the sellers?

The sellers were managed by the local agency involved in the negotiations; it took several meetings with the sellers since the "due diligence", made by our qualified technicians, revealed some issues. The preliminary agreement provided some assistance to finish and resolve some of these issues which was the seller’s responsibility, and we had overseen the effective implementation of this.
"Instead what kind of relationship did you have with the buyers?

The buyers contacted us in the summer of 2013 and since then, entrusted us in full, dedicated to research-the search for the right property, by signing a "sole agent" contract. We selected a number of properties, with the clients having constant feedback, listening to their needs, preferences and disposable income. They then visited these selected properties in the course of their stay here in Italy at the end of October. The relationship with the buyers continues today, as we are assisting them with the set up of the internet, transferring utilities, recommending furniture retailers and reported and supported activities such as, insurance advice.
"A 360⁰ support service then! Let's talk about the negotiation, was it long?

No. Since the decision to purchase, the acceptance of the offer by the seller was in about 2 weeks.
"Were the buyers looking for that particular type of property or did they change their minds during the search?

Clients knew they wanted to buy a property in a historic, mid-sized town, though; they were not clear as to what town in particular. Essential for the clients was to be in a centre well served by rail and road. Properties had been viewed in Orvieto, Sarteano and Spoleto, before the choice was made on the latter.
"We can therefore say that the sole agent contract simplified things?

Absolutely, because with this service, the buyer is looking with a team of experts and selected interested properties, obviously based on the specific features sought by the client. In this way, the perfect property is found with greater ease and in less time.

Full article ...

FAVORABLE FIRST QUARTER FOR THE GROUP
Great Estate & Chesterton and What's New for 2014
tuscany (siena) san casciano dei bagni

published in 10/04/2014 12:13:04 in section "Realtor"
Edited by Alessandra Conforti

The first quarter has ended for 2014 and time for our first analysis. Great Estate & Chesterton real estate group tackles a year full of improvements, new features, developments and great collaborations.
First is the important development in the Russian market, which has seen the consolidation of the Group's presence in this important market due to the translation of the
www.greatestate.it website into Russian. Thanks to this extra effort, the Group will be able to more easily reach clients who come from important countries of the former U.S.S.R. This is in addition to the revision of ad word campaigns in Russian and the translation of our online magazine, which should be completed shortly. An increased number of international collaborations with other agencies have come about; they have appreciated the Group’s great organization, recognizing the value of the many partners all over Italy. The most important project so far, in which Great Estate & Chesterton real estate group have been committed to, is getting to know the Chinese market. China is indeed one of the most important growing markets at the moment, and they are starting to discover Italy. This project has been coordinated by Dr. Simone Vicari, and it will surely bring great results in a short period of time.
Another new development is that of the agricultural and wineries businesses headed by Michele Bean, an industry expert, which will ensure clients, will have expert advice; you can’t put a price on that security. The aim is to support clients not only with the purchase of a farm/agricultural business, but also help with research and decision as well as in the initial start-up. This increase in buyers’ advice also helps sellers who will have the knowledge that their company will be in safe hands!
There are other important developments like the Project Network coordinated by Dr. Riccardo Luculli. He began to develop partnerships in Liguria and Puglia, and now in Venice, the Veneto, Dolomites and Sicily. This is aimed at creating a network of important agencies that work together to better address a growing international market.
Even within the Great Estate & Chesterton real estate group, there are big changes, offering increasingly innovative services to their clients, such as the updating of internal management, to encourage all employees to insert properties into the database for example, therefore streamlining the work.
All the work and effort by each employee in turn, affects the quality of services in a positive way and the visibility achieved, thanks to the website and magazine.

Full article ...

INTERVIEW WITH CHIARA PEPPICELLI
Italian Property Consultant with the Great Estate-Chesterton real estate group
umbria (perugia) castiglione del lago

published in 26/03/2014 16:14:37 in section "Realtor"
Edited by Alessandra Conforti

Today we would like to introduce to you, Dr. Chiara Peppicelli, Italian Property Consultant with the Great Estate & Chesterton real estate group and Co-ordinator for the Castiglione Del Lago (PG) office. This is interview is for our magazine.
"Chiara, tell us about your studies

I became a surveyor and this has allowed me to have a basic albeit minimal technical knowledge, I later obtained a degree in jurisprudence (Law) from the University Degli Studi Di Firenze, with which I have acquired a variety of legal skills. This university experience was fundamental because not only did I learn to live alone in a big city, but also I became a lot more open-minded.
"After finishing your studies how did you to come to work with Great Estate & Chesterton real estate group?

I started working with Great Estate in 2011 thanks to a local notary, who was a mutual friend of mine who was also a friend of the owner of the group. At this same time I also obtained the Civil Mediator certificate, however, the passion for the "beautiful", as well as real estate, the pleasure of having to deal with a variety of people, combined with the sharing of the values of fairness, professionalism and reliable working methodology, led me to decide to invest my personal resources and knowledge with Great Estate & Chesterton real estate group.
"Did you start in Castiglione del Lago straight away?

No. I began in the Cetona office, with one of our international consultants, which gave me my first knowledge in the management of clients, both buyers and sellers and, at that time, I gave my own little contribution to the group with the sale of an apartment in the historic centre of Cetona. In the following months, I had experience of a variety of different types of work with Great Estate; I focused mainly on the management of sellers, with specific focus on the Lake
Trasimeno area where I am from. From 2012, I became responsible for the Great Estate office in the historic centre of Castiglione Del Lago.
"Can we say that you're an expert on ‘international contracts’?

In January 2013, with the first and then the final implementation of the methodology for the acquisition of real estate focused on international contracts. I have specialized on the latter, achieving good results which has given me great personal satisfaction.
Thanks to sharing of my international contracts, from December 2013, with agreement with the Managing Director of Great Estate, I have assumed an important role in the birth and development of the Great Estate & Chesterton national network.
"What will be your role within the Network?

I will be responsible for the first formation of new agencies wishing to share the Group's working methods and values of professionalism and integrity, core principles which have always been the basis of our company and my work. I hope that my new responsibility may
represent an opportunity for my professional growth and to achieve new and important objectives for the whole group.
"Would like to share with us an important moment in your career?

Yes, I would like to conclude, with another aspect that has given me tremendous personal satisfaction: my first sale. This is where I was responsible for the management of buyers and Giacomo Buonavita (Italian Property Consultant ndr) who was responsible for the seller. The satisfaction came from the fact that this was the first sale I run alone and, more importantly, the client right from the beginning of our working relationship, and until the conclusion of the negotiation, recognised professionalism, attention to detail and dedication to my work for Great Estate & Chesterton real estate group. Quality, they said, is difficult to find in the various real estate agencies to which they had previously been.

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THE FLEXIBILITY OF THE REAL ESTATE MARKET
How to Grow with Professionalism and Fairness
tuscany (siena) san casciano dei bagni

published in 26/03/2014 12:04:05 in section "Realtor"
Edited by Alessandra Conforti

The Italian real estate market system in general, is not the best. According to recent articles that have appeared in national newspapers and information provided by estate agencies, 2013 was a terrible year last quarter and one real estate agent in five had not closed a sale. Is it possible to counteract this decline? According to Great Estate & Chesterton real estate group, it is vital to have a commitment to the values of honesty and professionalism. The company led by its managing director, Stefano Petri has implemented these values right from the start, with the strong conviction to pursue service quality that has been increasingly expanding to make the Group one of the leading agencies in the Italian property market. This does not mean that Great Estate & Chesterton real estate group has not suffered from the economic crisis too, with a fall in sales. Instead of complaining about it and doing nothing, the managing director has been busy implementing quality services to meet the needs of both buyers and sellers. The Group, which is expanding its boundaries by creating a network with the best and most prestigious Italian real estate agencies, is one of the few to offer advertising on major portals and specialized world magazines. This is as well as the strengthening of their relationship with partner agencies in Russia and developing in the Chinese market, who are increasingly interested in buying property in Italy, as well as having a strong presence in all major European countries. Clients are very well served and satisfied, thanks to the numerous tools used by the Group that allow, for example, the seller, to know the exact information concerning property viewings, or the buyer, with the team of experts who are dedicated to finding a property perfectly suited to them. This and other work of our close-knit professional group, has enabled Great Estate & Chesterton real estate group, to have a great start to 2014 with sales of no less than 8 properties in the first quarter of 2014 (including those still in the building process), two of which were over a million Euros. The types of property vary, from farmhouse to a villa by the sea; clients come from all over the world, from Israel to Russia, from Germany to the U.S, a sign that, even in an age of indifference, with our group
deciding to focus on professionalism and competence, was an intelligent way forward and has paid off with wonderful results.

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INTERVIEW WITH ANTONIO ANILE
18 Years in the Real Estate industry

published in 25/03/2014 15:39:24 in section "Realtor"
Edited by Alessandra Conforti

Let's now have a word with a valuable contributor to the Great Estate & Chesterton real estate group, who for 18 years has been working in the real estate industry. Antonio Anile, Italian property Consultant, wants to tell his story and the beginning of his working relationship with the Group.
"What is your experience in real estate?

This year will be my eighteenth year as an estate agent. I began very young, only 20 years old, after military service. I took my first steps in the local real estate agency where I worked for almost two years, then joined one of the most important national real estate groups, first as an employee, then as branch manager. In 2003, I then opened my current agency, fortunately with very positive results.
"How did the collaboration with Great Estate & Chesterton real estate group come about?

In 2011 when my family and I wanted to move to Tuscany specifically to the Grosseto area by the sea. My wife and I’s dream was always to leave the hustle and bustle of the big city and suburbia of Milan, where we currently lived, and to live with our two children, in Tuscany. This led me to evaluate job opportunities and to come into contact with various organizations in Tuscany. The many years of professional experience together with my marketing degree studies at the University of Modena and Reggio Emilia, which will take me a few months to do, I was immediately made aware by Stefano Petri, the difference between a ‘normal’ agency and that of Great Estate & Chesterton real estate group.
"Which parts of Italy do you work in primarily?

I always work in Brianza; a geographical area situated between Milan and Lake Como, and considered one of the most productive of the entire country. I recently moved my headquarters to Seregno, my hometown, where, along with Monza, is the most requested by our local clients. Seregno is situated in a strategic location as it is only 15 km from Milan and about 20 km from Lake Como.
The collaboration with Great Estate & Chesterton, however, now leads me to cover, operationally speaking, a much wider geographical area which includes nearby Lake Como, sought-after by our international clients, Milan, Lake Maggiore and Lake Garda.
"Do you work with mainly Italian or foreign clients?, and what type of real estate are they looking for?

We work with Italian clients, mostly business owners and professionals, and international clients due to the presence of large industrial centres where foreign companies are setting up. A few days ago we were contacted by a Russian businessman who has an Italian branch a few miles from our office, and he was looking for a villa near Seregno. Another example, we recently had a "sole agent" (exclusively responsible for property research) for a Swiss multinational, who intends to start a franchise in Italy. We will, therefore, have the task of searching forty commercial spaces throughout Italy. Their intent is to start with the first 2 points of sale, having a "pilot" from Milan only, and then, in this sense, "playing at home".

The purchase requisitions, in general, are quite varied and range from the purchase of an apartment overlooking the lake, which is below one million euros, up to those who want to buy a particularly valuable villa located directly on the lake with a private dock. For this,
especially nearest the lake, the price can easily exceed 10 million euros.
"In which areas is the housing market most active and which areas are yet to be discovered?

The underlying trend, with the current real estate market in our region, leads to a strong polarization between the performance of the main towns of the province and the ones that are going through a particularly difficult time and in some cases see a decline of 30 % drop in price compared to those of a few years ago. The real estate market in Milan is certainly more active after a period of great difficulty, seeing important signs of a "turnaround" thanks to the implementation of major infrastructure projects in view of the Expo 2015. The construction work in Milan is between the Central Station and Porta Garibaldi Station which have catalyzed, for example, the attention of Middle East Investors.
Lake Como, on the other hand, has seen increasingly more villas purchased at falling prices by wealthy, more or less famous foreigners. The high-end real estate market of Lake Como has buyers especially in Russia, Eastern Europe, Germany and the United States, with occasionally some Italians.
I was, a few months ago in Oltrepò Pavese for a winery acquisition. In my opinion this is an area that, for landscape and culture, food and wine, is an area waiting to be discovered by international clients. Among other things, it is only about 40 km from Milan and is well connected with the main motorways.
The province of Mantua with its authentic "pearl" is among the capitals of Lombardy, with its wall enclosed city, it is an area that is not entirely known abroad, but worth a look.
"Why would you recommend buying a property in Lombardy?

Investing in Lombardy, the most continental Italian region, gives the opportunity to take refuge in one of the noble and romantic northern lakes enjoying picturesque landscapes, which also offers a modern and glamorous Milan, considered the Italian commercial centre and one of the world's fashion capitals.
"What, according to you, is the ‘extra’ that Great Estate & Chesterton real estate group have?

I believe that the methodology of property acquisition is the real strength of our Group. I always thought that from a proper assessment, this is the first "anchor" to complete the sale. I believe that to overstate a property and then deceive the property owner, by acquiring a property that will never sell, shows a lack of respect. I also believe that the preliminary collation of all the necessary property documents and permissions, before it is advertised, is also very important and an added value. The real plus, without equal, is Great Estate & Chesterton real estate group’s ability to ensure the property for sale is visible abroad. This is the real "flagship" of our agency.

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